Wendy’s:
The Bacon Portabella Mushroom Melt (BPMM) comes once every year or two, but never stays long. Amid a media barrage of endless seasonal promotions, we needed to garner the attention of fans and BPMM newbies alike.
We melted the same old ads Canadians have learned to tune out to bring them a refreshing and timely message.
The BPMM is back, but not for long.
As a nod to the BPMM's importance on Wendy's socials, not even Wendy could take her eyes off the prize.
Radio:
After taking on a burger titan, Black Friday and snowbirds, we thought we'd add a little cheese to your Canadian commute.
