Good:
An American national natural gas provider wanted to break into the Californian market with a new brand. So, we created one that didn't just stand out, we created one that stood for something.
Good Natural Gas co. (GNG) launched with a branded introduction, with a portion of its profits going toward the purchase of carbon offsets on behalf of its customers, allowing them to become Natural Gas Carbon Neutral.
Good Online
Good launched with a series of price point and carbon offset focused messaging.
